Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions

On Optimal Scarcity Prices

This article contributes to the debate of missing money (e.g. Joskow(2007)) which has seriously questioned the desirability of caps on scarcity prices in markets with fluctuating demand by emphasizing their potentially negative impact on firms investment decisions in the long run. A prominent example are recently liberalized electricity markets, where competition authorities have imposed caps i...

A Cross-Cultural Study on the effects of Social Popularity and Deal scarcity on Consumers' Purchase Behavior

This research aims to examine how social popularity and deal scarcity of a product influences consumers’ purchase behavior on e-commerce websites and how this influence varies across cultures. Some studies have shown that Eastern cultures (e.g., China) are more likely to herd than Western cultures (e.g., United States). Also, when a deal offer on a product is about to expire, consumers of vario...

Scarcity of Hospital Almoners

as scholarships for training for almoners' work. The Council consider that not enough women are entering upon this work to fill the vacancies that are likely to occur in the future. Hitherto, indeed, the demand for trained almoners has always exceeded the supply. This is no doubt explained by the fact that the inherent qualities that go to the making of a good almoner are somewhat exceptional. ...

The Psychological Effects of Perceived Scarcity on Consumers’ Buying Behavior

Race and recession: Effects of economic scarcity on racial discrimination.

When the economy declines, existing racial disparities typically expand, suggesting that economic scarcity may promote racial discrimination. To understand this pattern, we examined the effect of perceived scarcity on resource allocations to Black and White American recipients, and tested whether this effect depends on a decision maker's motivation to respond without prejudice. We proposed that...